Hello!

I'm a brand strategist and storyteller who understands the reality behind the glossy content: messy minds, full lives, limited capacity - but big ideas and even bigger care.

Whether you’re a founder, creative, or part of a small and growing team - Seen. supports you with clear thinking, honest creativity, and content and brands that reflect who you really are and connect with who you want to reach.

I specialise in neuro-inclusive branding, content strategy and visual identity design - built for small teams, busy founders and values-led creatives across interiors, wellbeing and beyond.

My Story.

Hi, I’m Lily – founder of Seen.

For over a decade, I’ve worked in marketing, communications and branding - gaining both agency and in-house experience supporting clients across tech, education and interiors, spanning both B2B and B2C sectors.

Most recently, I spent six years leading marketing and branding for a small London-based interior design studio - starting from scratch and growing it into a recognised brand. From launching sub-brands and evolving strategy, to growing loyal audiences and securing industry awards, I helped the business stand out with clarity, consistency and care.

But my turning point came when life shifted at home. I experienced first-hand how even the most flexible roles can fall short when you're navigating the juggle of family life, the SEN system and more!

That experience - combined with everything I’d learned professionally - led to Seen.

A studio built to offer more space:

For brands to express themselves clearly
For people to feel supported, not stretched
And for creative work to feel sustainable, honest and human - whatever your capacity

Now I work with interiors, wellbeing and purpose-led businesses to shape brand clarity, content strategy and neuro-inclusive design - supporting you to show up in ways that feel good, and resonate with the people who need you most.

I’m a brand strategist, creative writer, marketer, parent-carer – and mum to three wonderful children.

I’m also proudly late-discovered AuDHD (autistic + ADHD). Like many purpose-led creatives, my path here hasn’t been linear - but it’s been shaped by real life, deep care, and a drive to do meaningful work that fits the way we actually live.

My Values

At the heart of Seen. are three things I return to again and again:

People first. We are humans before we are brands, buyers or businesses.
Presence over pressure. Marketing and creativity should support wellbeing, not sabotage it. It has to feel good to be sustainable.
Purpose without perfection. You don’t need to have it all figured out to show up – just a truth to tell and a willingness to begin.

If that sounds like something you’d like to be part of – I’d love to have you along.

I'd love to hear from you...

Let me know your communication preferences and we can explore what support might feel right for you.

There’s no pressure or obligation - just an open, honest chat to see what fits. The next step is always yours to take, in your own time.

I’ll be sharing a full portfolio soon, but in the meantime you can find reflections, behind-the-scenes notes and project insights over on the blog.