top of page
Search

Neuro-Inclusive Content Planning for Busy Brains

Updated: Jun 29

A Gentler Approach to Content Planning, through a neuro-inclusive lens



Let’s be honest: content planning can feel like a lot.


For many of us – especially if you’re neurodivergent, juggling life admin, or simply navigating a season of chaos – traditional content calendars just don’t work. The idea of batching 30 days of Instagram posts, or colour-coding a spreadsheet full of themes, can feel less like clarity and more like shutdown. (Full disclosure - I love a spreadsheet...but then again I can hate them at times too. For me, how and when I create content or plan it will differ and change with my energy...so, that's what led me to this blog).


This post is a soft invitation into a different way – one that honours your energy, your cycles, and your way of thinking.


a hand writing with a pen on paper

Why Content Planning Feels So Hard Sometimes

Content creation isn’t always a straight line - for any of us. But for neurodivergent minds in particular, it can feel especially non-linear. Ideas might arrive in flurries - or not at all. Focus comes and goes. And the “shoulds” can stack up fast.


  • I should be more consistent

  • I should have a strategy

  • I should be more visible


Planning can feel like pressure. And pressure often leads to avoidance, perfectionism, or a total freeze. That’s not a failure – it’s a sign the system wasn’t built for you.


Traditional Calendars Don’t Fit Every Brain

Most content planning frameworks assume:


  • Consistent executive function

  • Predictable energy

  • Linear thinking

  • A preference for structure over spontaneity


If you thrive on intuitive thinking, energy bursts or emotional alignment, those tools probably feel more like a chore than a support.


A Gentler Way to Plan Content

Planning can be flexible, non-linear, and even regulating. It can create possibility, not pressure.


Some of my favourite neuro-inclusive approaches include:


  • Idea Banks

Capture ideas when they come - voice notes, sticky notes, digital boards, phone notes, half-sent drafts. These are not wasted thoughts; they’re creative assets. Return to them when your brain is ready.

  • Mood-led Content Days

Feeling reflective? Write something deeper. Feeling playful? Record a Reel or post a meme. Let your mood guide your medium.

  • Visual Boards

Build visual boards (whiteboards, pinboards) where you map out the themes that matter - stories and perspectives you actually care about sharing.


  • Repeat What Resonates

If something landed - reuse it. If something felt good - repeat it. Your audience often needs to hear your key message multiple times before it sticks.


  • Gentle Routines

Try a soft rhythm: maybe “Mondays = create, Fridays = share,” or “two posts a week max.” Flexibility helps protect energy - and if you skip a week? You’re still valid.


But (there is always a 'but')...Strategy Still Matters

Gentle doesn’t mean passive. You can take a thoughtful, strategic approach - even without chasing algorithms or burning out.


Here are some tips to help your content work for you:


  • Be real, but intentional

Authenticity is what builds trust — but pairing it with purpose is what gets results.


  • Know your audience

Speak in their language. Anticipate their needs. Offer value they recognise.


  • Use keywords wisely

Instagram (currently) scans your captions, voiceovers, alt text, and hashtags to understand what your content is about. Use words that reflect your themes, offers, values - naturally woven in, not stuffed.


  • Focus on connection over volume

You don’t need to post daily. For many small brands, 2–3 thoughtful posts a week is a sweet spot - especially if they’re rooted in your key messages and tone of voice.


  • Prioritise creativity

The algorithm may change, but humans still scroll for inspiration, beauty, emotion, and truth. Creative, engaging content will always have power - even in small doses.


A laptop screen featuring the gentle content planner


Want to Try It?

I’ve put together [The Gentle Content Planner] — a free resource made for neurodivergent or energy-conscious creatives who want structure without the shutdown.


To download your FREE Gentle Content Planner, click here.


You’ll find:

✔️ Flexible content themes

✔️ Thoughtful prompts

✔️ Inspiration-finding tools

✔️ Ways to plan, create and post – in your own way



And of course - if you need help with any of this?

Hi. It’s me. 👋


Get in touch if you'd like to discuss how I could help you!














 
 
 

Comments

bottom of page