Welcome to Seen.

I’m Lily. Creative, neurodivergent, mother, brand strategist, storyteller, and founder of Seen.

Seen. exists because the way I work, and live, doesn’t always fit the mould. I spent years navigating traditional workspaces while navigating an invisible internal world - the kind that comes with AuDHD, caregiving responsibilities, and a brain that moves both too fast and too softly all at once.

This is where Seen. begins - as a creative studio grounded in lived experience, shaped around human needs, and led with honesty.

I’ve spent over ten years in branding and marketing - from agency life to in-house roles, writing strategies, building campaigns, and figuring out how to make brands actually feel like people.

What I’m doing now is a bit of a blend - the clarity and structure of professional work, mixed with the creativity, flexibility and honesty that life demands. These parts aren’t often seen together - but I believe we need to honour them all if we want any of them to truly thrive.

What is Seen.?

Creative direction with feeling.

Strategy, story, and design - made for humans.

Seen. is a freelance studio offering branding, content, strategy, resources and community for people who think differently, feel deeply, and are done trying to fit in boxes.

My approach is simple: I work with you to build your brand or creative project in ways that honour your voice, your pace, and your way of thinking.

Seen. is about doing things more honestly and in ways that actually work for your life, your audience, and your brain. Because when your brand truly reflects who you are, it resonates - and the right people not only notice, they connect.

That’s what creates real results: thoughtful messaging, meaningful content, and visuals that speak directly to the people you're here to serve.

My "Why"

Because true creativity lives in the way you get there, not just the final frame. Because the way we work matters. Because the brands that connect most deeply are the ones built with authenticity, care, and clarity. Because flexibility isn’t a luxury - it’s the future.

I get put off quickly by brands that are trying too hard - i switch off from branding and messaging that feels over-rehearsed, overly polished, or overly 'salesy'. To me, it feels like it forgets the human at the other end. I can spot it instantly - and once I do, the trust is gone. Because connection doesn’t come from clever tactics or sales speak. It comes from sounding like an actual human. From clarity, intention, and a voice that feels like it means what it says. That's what leads to long-term, loyal relationships. Seen. is about making that connection real - not manufactured.

I see the potential irony here - me trying to sell to you by saying I don’t like brands that sell to you...

My "How"

• Through brand strategy, identity and storytelling

• Through marketing support shaped around your goals and values

• Through content and copy that connects without burning you out

• Through creative consultancy that meets you where you are

• Through neuro-inclusive support that respects all kinds of minds

• Through community and connection

• Through resources and guidance that makes 'work' more human

  
  

What I Hope For

I hope Seen. becomes a place where creativity and sustainability can co-exist. Where people feel held in their process, not rushed. Where unmasked ideas thrive.

I’m so glad you’re here. If you’d like to work together, browse the services page or drop me a message - there’s never any pressure, just a conversation.

Thanks for seeing me. I can’t wait to see what we build together.

Lily x