Brand & marketing
with a mind of it's own.
Strategy with soul. Content with character.
This is branding, content & strategy without the overwhelm.
A one-woman brand and marketing studio helping people build thoughtful, inclusive, and authentic brands.
I work with founders, small teams, established businesses and creatives who care deeply about what they do, but need flexible support that meets them where they are - whatever your pace, capacity or stage of growth.
Welcome!
Hello! This is me - mum to three and passionate creative!
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Hey, I'm Lily!
You're in the right place.
Maybe you’ve outgrown your brand voice.
Maybe your content feels like a chore.
Or maybe you know exactly what you stand for - you’re just not sure how to say it.
I support interiors, lifestyle, wellbeing, and conscious brands - always with a neuroaffirming, inclusive approach, providing clear messaging, content, brand identity and design.
Everything I offer is designed to help you connect with the right people - without the pressure, the push, or the burnout.
Rooted in honesty.
Built for all kinds of minds.
Ready when you are!
Support that fits your pace.
Whether you're starting fresh, realigning, or just need help getting visible again - Seen. offers thoughtful, flexible support across brand, content and creative.
Brand Clarity
For fresh starts & realignments.
Design & Visuals
Creative, considered assets made for results (not just to look good).
Content Strategy
Tailored, values-led content that connects with your audiences.
Consultancy
A creative brain on your team, without the agency overheads.
Content kickstart
Short-term content support to help you stay visible and engaging.
![✌🏼 Endlessly grateful for the work and absolutely LOVE what I’ve been working on recently.
The reality of being a working parent, self employed, three children, neurodivergent myself as well as caring for neurodivergent little ones means I really need my work to be the light in my week sometimes…
I simply have no capacity for work I don’t enjoy, unclear boundaries, unclear expectations or pressure to push past things that would otherwise be me masking to the point of burnout (again).
When I launched Seen. I was really hopeful that the work, people and ethos would make the juggle and hardships worthwhile - and I’m really happy that this has turned out to be the case.
As a natural overthinker it’s so easy to second guess every decision but taking this leap has really helped me regain a little faith and ultimately JOY in what I do 🌟.
Thank you to ALL of you who have worked with me / are working with me - I am so grateful and am having so much fun 🤩.
#branding #freelancelife #neurodivergent
[branding, graphic design, social content, creative, neurodivergent, adhd, autistic, adhd women, AuDHD, self employed, freelancer]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/743072813_17899401030471109_554954891992353081_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=9MgWT7q2_NkQ7kNvwFOaj55&_nc_oc=AdraK7hkV4gJZdSoNAAfBXn-gFXKNM3xbMbD2dgLoYAu1LYMmtC7HYeUHobBnVoGg2o&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=kMpQW3TlUn77e_HzQXl08w&_nc_tpa=Q5bMBQGxneNCGwD5VsdVeoUaYUC0PoY7HPRm20K88G5s05I89-MANgFNpELn2vqA_4Vp83t-ys9U-l22&oh=00_AQAYq8b3cKqTaJFiLcAscnl2SOjyfdHp2QE5rf550FbTrg&oe=6A56F93B)
![I bloody love a brand mark.
Creating logo suites is one of my favourite parts of the creative process in brand identity design.
A good logo suite gives you flexibility of use across multiple designs and a brand mark is one of those small details that can make a brand feel instantly more polished and considered.
It’s a great asset for when your full logo might not work as well especially for things like social media, web (think favicons), packaging, stickers, watermarks, icons, patterns… the list goes on.
It becomes a recognisable visual shortcut for your brand, giving you more ways to be remembered.
[brand design, graphic design, branding, brand identity, brand toolkit, marketing, creative, thoughtful design]
#branddesign #brandidentity](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/731580341_17898416199471109_1203552479166863916_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=76V5xYBkxJwQ7kNvwFKzn-L&_nc_oc=Ado12Z41KDN20sgqLIiKTwfBbxBn3DLixlH8J4iU6sWQyeXlK1tUfhfU8wbRNV7waP0&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=kMpQW3TlUn77e_HzQXl08w&_nc_tpa=Q5bMBQGwyqw94zIRG-kmyogQaoxoyagCzsby_wb1FGDryQZHzgE_T8ZGVG2iyq45sIJqWO8_fu4-31rv&oh=00_AQAX-iT2qBnQZySUexnNC-KSgAzpb6J6SPnpSia7NL1WSA&oe=6A5703A8)
![It’s actually been quite warm recently.
#freelancelife #mumofthree #selfemployed #myweek
[freelancer, slow living, creative, parenting, mum of three, heatwave]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/730837349_17897401512471109_204885296398060259_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=1fnZeQUClgcQ7kNvwEFHhYZ&_nc_oc=AdqmxhydyKckbBakL4CIbEpHsJYMC0PDGh0KK12yojQJIhdBIdaEgk_ZkoEDsaBJDRg&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=kMpQW3TlUn77e_HzQXl08w&_nc_tpa=Q5bMBQGDkrSyd_YwYyNubBfYimWwtfB7XAUep6OIkbUeBXG2Ukx7C1tgcN0sskJ_bdO2m8vATUAg3xTr&oh=00_AQDofIYgKM-KiRvZs2_KfZ8kyRBZCapF53DZl4Gl-quFdQ&oe=6A56FF20)
![Belated happy birthday to Seen. 😮💨🎈
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[freelancer, branding, graphic design, marketing, freelancer life, working mum, parent carer, AuDHD, neurodiversity]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/722490014_17895204885471109_5244001579235013194_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=_MqR-v4sVmsQ7kNvwEpIYFi&_nc_oc=AdqxQqSlODOlrfef1So-q1mSMYkXABIQDFVsSaxJ_QkGSDFEesycYbXQjYuF1AcNr0c&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=kMpQW3TlUn77e_HzQXl08w&_nc_tpa=Q5bMBQFc8ml6ZWXfIXGBrAfjjQzF8PRpfqd0ANEf71NVMzM3mbUqqDvE8WuzKOsZOL8GEj3-fmtO9k-r&oh=00_AQAf68wPqpuGttJt_IB-u-RHP-XIdbn1aDn523pZSnMKVg&oe=6A571159)
![Properly introducing @houseofbetula 🍂
I worked with Gemma previously, and it was an absolute honour to be asked to help with her brand as she embarked on the exciting but daunting journey of founding a business.
Gemma is a wonderfully talented interior designer - and I know this first-hand from working with her for many years at an interiors studio in London.
It massively helped that we aligned instantly on style - but that aside, I wanted to hone in on what Gemma really wanted her brand to feel like for her customers and who she was targeting. Everything about what Gemma does is timeless, sophisticated and beautiful so mirroring this through the brand colours, textures and pattern was essential.
Thank you for trusting me with your beautiful brand 🫶❤️
#interiordesign #interiordesigner #lifestyle #branding
[interiors brand, interior designer branding, brand design, brand identity, soulful design, emotive branding]](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/710138561_17893436160471109_3787157790250202033_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=_RXT4G2CsocQ7kNvwHx7rNK&_nc_oc=AdoKGVykFPI4R2GHd6US1GAYimDExKd5igOUCMbg3wkaQyN3BNLetdfwEVrkZ8kFPus&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=kMpQW3TlUn77e_HzQXl08w&_nc_tpa=Q5bMBQE00X8gC9lgiMo-QS8PkwqIFoOT-aq46aixkM1dV3fafeCKj5d0LGV3i3m32o9tAQvBmlMIQGIy&oh=00_AQBrvRi1vZklBMvO4HZnQ2bu8ziD11OVxWBA598_gyYMhQ&oe=6A56EE48)
Seen. on Instagram
Let's Chat.
Your way.
Every project starts with a friendly, informal conversation - no pressure or hard sell (it's just not me). It's a chance to see if we're a good fit. If it feels right, we'll follow up with simple questionnaires to help me get to know you, your brand, and your vision more deeply - and from there, we'll shape something thoughtful and tailor-made.